Friday, October 15, 2010

Foxconn you should "jump off the door" ashamed



This year, Shenzhen Foxconn jumped staff on many occasions, falls incident. According to incomplete statistics, in less than six months time, at least six Foxconn workers jumped to his death or disability due. This well-known companies caught in controversy. Recently, Foxconn Group management interviews with the media, gently admitted staff on the new generation of "humanistic care is not enough", in the management and corporate culture need to "review" of the place.

No matter what kind of business, so often employees jumping phenomenon occurs, of course, management problems. This "review" to be anything new. Last year in July, staff Sundan Yong Foxconn jumped from the 12th floor died, the Foxconn Group business long enough to recognize the internal management, the psychological distress in the resolve of workers doing "not delicate and orderly." It now appears that Foxconn this problem is even more severe exposure, can no longer use "not fine" to describe it. To death for their employees to seek relief in the unique business situation, Foxconn has long been the king should not say so outright, but rather due respect to the entire community an apology.

Foxconn's management of the enterprise culture and a variety of criticisms. Sun Danyong after jumping, it has been noticed that other employees of the cold response, and not sympathy and pity pity that psychology is called "Wolf management" caused by selfishness and extreme. Also the media through in-depth interview bluntly criticized Foxconn is the "sweatshops", the result was a sky-high price Foxconn claims. Although the case to the parties "exchanged apologies" and Foxconn's withdrawal ended, but Foxconn to "sweatshops" were strongly dissatisfied with the head still leave a deep impression. In the long criticism and controversy over, how many people on Foxconn's strange that companies are tired of the internal landscape. So, when the staff so intensive wave of suicide strikes, but at the social level provoked a slight ripple. Have to say, this is a very strange human sight.

Tired of the Foxconn, and may not be just ordinary people. It is easy to note that Foxconn has occurred after workers jump from a building, local labor departments have not made any reaction. Did not express regret, did not carry out the investigation Hearing and did not make any punishment for enterprises. This did not respond to the labor department, in the outside world appears, it means that local governments have the default that is the family business, without any government input. This aloof attitude highlights the "small government" inaction and rule strategy, just a little bizarre taste.

As early as three years ago, the Shenzhen Federation of Trade Unions with innovative ideas on Foxconn sent to the branch, and since then, Foxconn's workers have their own trade unions. At that time, the ACFTU has been concerned that the practice of Shenzhen, "gratifying." There is no doubt that the way to the external presence in the Foxconn has set up trade unions, to workers in enterprises, and labor rights protection play an important role in the negotiations. But several years of practice down, Foxconn unions admit relief system "have not done enough to promote." It is reported that Foxconn of many of the young workers indulged in the virtual world, more self-awareness of rights protection, little communication with colleagues. Naturally, they also seldom trade unions for help. Needless to say, trade unions Foxconn encountered in the work of the outside world do not understand the difficulties, their staff in the prevention of suicide is difficult to play an effective role. If the union's performance can only be so weak, then people look to the path of trade unions may improve Foxconn culture will come to nothing.

Inadequate management of corporate recognition but did not make improvements, but the union has been trying to make ends meet, local governments refused for reasons known to all shots, Foxconn's labor rights to maintain this into a unique "Foxconn knot." Hundreds of thousands of workers labor to live in a relatively closed kingdom, in addition to their own, no one seems to care about how well they live. Only when they pull off in some way to leave this world, it was suddenly found in the Anning Xiang and the country where there is such a huge community. Such a legal system for our society, for an emphasis on people-oriented era, this is it not a sufficient strange thing?

A worker is not a machine, it is not only workers can contribute a profit, he was someone's son, someone's father or brother. With falls each occurrence, the ending of the lives of not only the parties, and a family's happiness and joy. It hurt more than just family and friends, but also a severe blow to the people of a great wealth of material to imagine a better time, it's culture, society as a whole body trauma on the left. If we knew someone would jump from the upstairs Foxconn, did not make any effort to stop and save, should we not be ashamed of it?







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Monday, October 11, 2010

Accounting is the common language of the financial sector



New accounting rules require listed companies to corporate sustainable development should be regularly reported to the public and investors, these regulations will help standardize enterprise behavior and capital market development. May 30, Kokusai Shimbun reporters Zhong Xinhe and De Qinhua Tohmatsu CPA in Beijing organized a training event. During the "Fortune" magazine editor AnnMorrison former President, "Time" and Mr. Senior Editor DonaldMorrison experts, to more than 60 financial reporters about the interpretation and use of any experience in corporate financial reporting.

The new accounting standards is an important benchmark for measuring corporate performance

Deloitte (China) audit partner financial services industry, Dr. Wang Pengcheng making "an overview of the new accounting standards," said the Guidance, the new accounting standards is a measure of business performance is an important benchmark, learn new standards is significant.

Under the new accounting standards, corporate financial position measurement mode cost value and fair value of the two. Measurement method by which is better? Dr. Wang, for example, the construction of a building, it cost 100 million yuan, a few years property prices have risen to 10 million. The new accounting standards give enterprises more professional accountants to judge space, which allows companies to choose different accounting policies. In view of this, enterprises in the financial report, you can use 100 million yuan, said the building's cost, you can also use one billion yuan, said the building's market value, this value is fair value. In this case where the financial, corporate accounting used in the measurement of the cost price of 100 million yuan, while very reliable, but no information on the historical cost value of the correlation is weak because it is; when the market value of the building is 10 billion times enterprise with a fair value measurement is very useful, because it's dependent.

To accounting as an art

"Time", Mr. Senior Editor DonaldMorrison give you the training, said that the number of accounting workers and deal with more than 10 kinds of measurement methods, this is an art. Media to read the company's financial report, you can find and understand a lot of information, use the information to make itself more intelligent.

- Learn from the corporate earnings report found that "news." Corporate financial reporting "news spots" come from? A look at financial statements of the balance sheet, through the data comparison and found that the problems in business; second, by contrast ratio method, grasp the business debt / equity, assets yield, weighted average return on net assets, frozen flow ratio and cash flow problems. Third, we must understand the earnings release time and related information. If the enterprise release delayed financial reports, or company refuse to provide certain details, which shows aspects of enterprise management problems, should be concerned about.

Corporate earnings in the real value lies in the fact sheet of the "Notes items." To pay, for example, if an independent director compensation than 5 times higher than other independent directors, we should ask "why", if necessary, this should be investigated. Another example, the energy companies enjoying government subsidies, the price of their products is relatively stable, shareholders will not yield very different; the other hand, if the energy companies in a certain period of revenue growth of 22.4%, shows production and operations there is a problem situation, the reporter should be investigated. Furthermore, if the company will build a lot of money for office and other administrative expenses, which also requires attention.

- Can not be satisfied with the figures into the story, but to tap the number of stories. 79 years old this year, although Ms. Caroil.Loomis skilled use of computers, but she is still with the written record of their contact with all the files. She hid behind the financial statements of hard work closely with Fortune 500 information. Once she completed a steel company to interview, spent 5 days reading annual reports of steel companies, acquired a wealth of information. In 1982, Aetne insurance companies use false financial statements to improve profits, Caroil.Loomis Annual Report from the company's "balance sheet that" found that the details of the concerns raised Amex. In 1983, the American Express Company Fireman's Fund operating revenue. Her analysis of corporate financial statements, this information was found. Since then, the insurance companies by state insurance regulators punishment. Caroil.Loomis painstaking research reported figures, paid their own efforts and wisdom, as the industry learn from.

- Less jargon, more physical representation of dialogue. Ann said the United States in an interview with The Wall Street Journal reported that American Airlines used a dialogue style, and achieved satisfactory results. At that time, Wall Street Journal reporters the airline CEO. CEO expressed the company to its shareholders the measures to be taken: "The new measures aimed at reducing the supply of non-profit." Wall Street Journal, the content will change the way of saying: "Frankly speaking, that is, remove money-losing flights, restrictions on low-cost accommodation." The result of this way of reporting very popular.

Abide by professional ethics

China's new accounting standards more stringent professional requirements. Financial news media reports in the new guidelines do, it must comply with the media code of ethics. Donald explained that when the reporter to a public company as its object the interview, the reporter in a certain period of time can not buy this stock. Meanwhile, the reporter could not accept the offer of gifts, and even companies to pay 25 dollars for transportation and meal subsidies can not be accepted. He also said during an interview with reporters all costs, can not be passed on to be interviewed enterprises, but should be paid by the reporter's employer. The code of ethics, journalists must be observed.







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Wednesday, September 29, 2010

Easy to see the Olympic TenPay Qiangding 7 Days Inn



Olympic opening soon, a great burst of economic-based business travel needs. Leading third-party online payment platform Tencent TenPay hotel chain with seven days to reach cooperation. 7 Days Inn will be in their rooms online booking platform opens TenPay payment services provided by professionals.

As Economy Business Hotel of the leading brands, 7 Days Inn Online Booking as high as 40% in hotels in the highest ranks, successfully created the industry's first e-commerce platform. However, due to book the hotel through the network and pay the housing fund's customer base expanded, safe, convenient online payment service as 7 Days Inn hotel reservation process in the core areas. Through this partnership, TenPay 7 Days Inn not only provide security, a variety of online banking to pay channels, but also with Tencent's QQ more than 300 million active user groups, domestic traffic Tencent first web portal, online customer service platform many advantages for the 7 Days Inn resources to bring a wider range of marketing resources and technical support.

7 Days Inn official said that money paid through use of payment services provided by professional, 7 Days Inn's "cheap" concept can be realized and stretching, will further enhance its strengths in e-commerce services. 7 days have been completed and sets the current exclusive set of domestic Internet, call center, SMS, WAP and mobile phone shop management system for the integrated system can achieve real-time reservation, confirmation and payment feature. Cooperation with TenPay, will enable consumers to more easily and conveniently enjoy the inquiry, reservation service.

In recent years, Tencent TenPay and business travel companies launched extensive cooperation. Previously, TenPay and Southern Airlines, 51666 Business Travel Network, Spring Airlines, Business Travel business travel companies such as Friends of the cooperation of both the industry and eyebrows, to obtain advantage. TenPay marketing manager Zhang Kang said, more and more consumers are accustomed to using online business travel booking network services such as convenience, TenPay relying Tencent will use its platform for online payment and integrated marketing advantages, to promote domestic business travel market, the popularity of economical development.







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Saturday, September 25, 2010

Photoshop make a super simple light and shadow wallpaper



More attention to the production of light and shadow wallpaper. First need a good general idea of the picture. Then hook map is to use the Pen tool, in order to enhance the lighting effects can be appropriate to add some light to the graphic style. Ideas need to play themselves.

The net effect of a






The final result 2






1, the new piece of canvas, CTRL + N. I have here is 2000 * 1400 pixels.






2 Select the Pen tool, draw the outline bass, and turn almost hand-painted.






3, after the path is good painting strokes, and switch to hand-painted the same way, in my previous textbooks which presented very clear (click right mouse button select the brush strokes, check the simulation of pressure). I am here to choose angular brush, 4 pixel size.






4, click on the layer style, inside and outside the light within the light, the next light are also the same settings, so not in the screenshot of.



5, dry bass contour drawing, strokes do glow.







6, art Yuen, I chose a pixel can not be too thick because you Andrew.






7, draw a long path, I chose the soft strokes of the pen angle, 67 pixels size. Then we copy the two were on the copy of the 2 and 3 glow, move the mouse press Alt + copy.






8, to the speed of light to do Motion Blur, so that he appears to have dynamic, a kind of sense of speed.






9, winding lines Road King ice painting strokes to do light.






10, with the smoke to be a bass head brush, pull gradient three times, laid out a suitable location.






11, if you think again not flashy enough, it came to a copy of a figure.






Final results:










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Tuesday, September 14, 2010

Determine the success of EAI concepts


How to learn from previous experience, U.S. and European companies do not take the meandering paths, so that China's IT development to catch up with the shortest possible time and more than the world advanced level, is worth exploring.

Information deepening more and more enterprises begin to face new challenges: how to apply from a single department to enterprise-level applications up to a real enterprise business automation and help enterprises to improve their core competitiveness. To meet this challenge, we must build enterprise information systems technology from the past, a single application-oriented development model to proceed from the overall demand for enterprise, business-oriented model years, both companies now have to consider one single business sector demand and take into account the company's overall development. This requires the enterprise CIO who need to look past a single department to enterprise-class business applications onto a comprehensive plan. In the face of this challenge, how to learn from previous experience, U.S. and European companies do not take the meandering paths, so that China's IT development to catch up with the shortest possible time and more than the world advanced level, is worth exploring. Kirin far forward integration of its innovative idea, developed the world's leading integrated platform BusinessWare, and is the world's 500 largest companies and government use. Here, we share our views on the integrated view to promoting the development of information technology in China.

Idea Integration is the key to success

To successfully achieve application integration, integration must first establish the correct concept: the purpose of integration is to establish enterprise architecture for business process to flow smoothly. On any business, establishment of IT systems is intended to support business operations with IT to improve their core competitiveness, not just to build a "information island" the perfect IT system.

An enterprise to achieve its customer data in sync between multiple applications to improve customer service quality while achieving the business to revenue goals; company president to a "president of the cockpit" is to keep abreast of business operations, to facilitate the timely decisions. That is what we have to solve the "information island" problem of power. However, the only way to solve the "information island" is not enough, IT technology must allow into the production process to be truly supportive of business, and enhance the role of core competence. For example, a customer buying a telecommunications service, is the first after the opening of contributory service, or make payments after the first opening of service? The answer, of different companies is not the same, on a company's different development periods may be different, even the same company, different customers may not be the same. Here is not just a solution to the "information island", but rather a flexible business process integration issues.

Integration is the core of business process management. Today, business process management is an industry in every issue of concern, it is widely used in finance, telecommunications, energy, manufacturing, government and insurance industries. For example, banks need a flexible service channel integration restructuring the core business from low-profit child care development to other businesses need business process management; telecommunications services and failure to maintain the opening of business process management are inseparable; manufacturing orders and production management is linked with business process management.

Integrated not only to solve the "information island" problem. Integration is the ability to improve enterprise information, enabling IT to play to support business, to improve the role of core competence. Achieve this goal, is inseparable from the core of business process management of enterprise application integration (EAI / BPI) technology.

Integrated planning is a guarantee of success

Europe and the United States and other countries and companies, the Chinese enterprise informatization construction is lagging behind, mainly manifested in two aspects: First, relatively few IT applications; Second, existing IT systems and backward integration is not high. This is insufficient is an advantage because it allows us to avoid going U.S. and European companies "first development, after the integration," the old road, beginning in the IT project to fully consider the integration of planning, to establish a sound enterprise architecture (Enterprise Architecture) for enterprises to share information and provide a reliable infrastructure.

For businesses, using a technology not because they like it, but how the technology can do any good for the company to solve a problem. From the perspective of the business planning integration, not only can solve the existing "information isolated island" problem, but also to prevent future recurrence of the same problem. Since the development of any system in which age has its limitations, this newly developed system could be tomorrow's "information island", a company architect and CIO to consider the question should not be just some of the the synchronization of business information, but rather how to build enterprise IT system, it not only in the present and the future of information are synchronized with the ability to achieve.

The problem is the same process, cross-application process integration issues that must be considered, it is to achieve not merely the existing process to string together several systems, but to provide a flexible process integration mechanism.

As an enterprise architect and CIO, must be based on the needs of current and future business development, to divide up different applications, and plan a flexible integration platform to connect them together in overall process management and monitoring to achieve the same time, provide flexible space for future changes. This requires a sound corporate structure, in this framework, existing applications can be seamlessly embedded in business processes across the enterprise, the various departments of the business processes, departments and business processes between departments, business and enterprise business processes between supply chain business processes between the upper and lower levels can be fully realized.

Enterprise Architecture connection with the needs of the enterprise restructuring process, in accordance with the overall business processes and application integration of these 鏁版嵁 so in accordance with the business of the drive in the application of flow between the various departments, to applications synergies between the department's coordination and Quan overall enterprise-wide collaboration and automation, enabling IT applications with business needs, and the realization of business processes to provide sufficient guarantees. Meanwhile, the enterprise architecture will further consider how the large number of business partners, and the upper and lower levels of upstream and downstream business operations between enterprises, systems integration, through B2B integration between business processes to achieve automation and collaboration.

Moreover, the enterprise architecture should have a strong adaptive ability. Enterprise Architecture is not a cure, the rigid, but an open, scalable, extensible, able to "Times". When the business process execution in the monitoring and analysis of the process, reveals that some process bottlenecks and problems, and the resulting need to improve and perfect the process; or with the development of enterprises, business process change, enterprise architecture provides fast and easily change the flow mechanisms and capacity to IT-based processes to adapt to real time business processes to meet enterprise business needs.

With this enterprise platform, users can follow the established procedure, starting from the top of the business logic, and gradually in-depth, leading to eventual application integration goals.

The successful integration of technology is a weapon

With the proper integration of ideas and planning, the next important issue is to adopt effective integrated weapon - an integrated platform.

For businesses, choose an integrated weapons problems commonly encountered are: the selection of a middleware product from the bottom began to write their own integration code, or choose a mature integrated platform? If you already have a correct and clear idea of integration of integrated planning, then your answer to this question should be very clear, that is to choose a process integration as the core integration platform. Reasons for this choice is simple: middleware can solve specific application development problems, integrated platform to be completed from the business level, enterprise application integration.

So, middleware and integration platform, what are differences between what?

This concept is in the application middleware architecture (Application Architecture) development history, along with three (3-Tiers) or multi-layer (n-Tiers) structure came into being. In the three-tier or multi-layer structure is before the application is usually a two-tier structure, namely client / presentation layer, and server / data layer. In order to solve the trade problem, apply the logic of common questions and loose coupling problems in client / presentation layer, and server / data layer introduced between the middle layer, which is middleware. Typically, middleware is divided into transaction middleware, application middleware and messaging middleware, which ensures the system heterogeneity, scalability, and distribution of the feasibility of running, but they would solve the problem is the realization of specific applications.

Integration (EAI / BPI) is different, it is not concerned with the specific application development, but how to integrate various applications of an enterprise as a whole to address the departments and enterprises and enterprise collaboration and automation. While messaging middleware integration technology is developed on the basis, but after ten years of development, it has already far beyond the scope of message oriented middleware, but as the operating system and database as a basis for business or government agency IT facilities, an important part of the enterprise architect and CIO must first consider.

Characteristics of first-generation EAI technology is the use of reliable sources middleware, the rich connectivity and conversion technology and comprehensive meta-data (META DATA) management and application ability, 瑙e喅 information sharing and information exchange issues, but also makes the business of IT system easier to maintain and manage, saving IT costs for enterprises. But the EAI technology issues more on the data level rather than at the operational level.

The late 20th century, 90s, and the rapid development of enterprise business integration and e-commerce application integration solutions on a higher demand, limited to information integration very difficult the first generation of EAI technology to achieve automatic processing of business processes, management and monitoring, therefore, based on Business Process Management / Integration (BPM / BPI) emerged the second generation of EAI technology. This generation EAI technology for enterprise business processes by implementing a comprehensive analysis and management to meet business and customers, business partners need to achieve end to end business processes, smooth external and internal data flow, information flow and business flow. Second-generation EAI technology is the current mainstream of the development of integration technology.

Currently, EAI technology being the third generation of integration technology evolution, this is the "pre-integration", which according to the characteristics of different integration technology industry, launched the industry's pre-construction based on an integrated package, pre-settlement industry, common problems, thus shortening the EAI project development cycle. The key point of pre-integrated products is its "reusability", "scalability" and "flexibility", this way can we ensure that the products of the same time, enterprises can based on their business demand for flexible configuration and expansion.

From the middleware and integration technologies we can easily see the difference, not a middleware enterprise integration issues can be resolved. Only process integration as the core enterprise application integration (EAI / BPI) platform to solve the integration problem is an effective weapon. Kirin away record of BusinessWare integration platform is such a platform, during the past decade, nearly 500 large companies successfully used the results fully demonstrate the correct integration of the power of ideas arising from integration.






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Friday, July 30, 2010

Secret benefits to customers Shi Xiaoen



Use of people without power from Paul, no labor is not the psychological benefit, some small favors facilities to customers, achieve their goals. Therefore, some companies will use this, not in the business started when the first invited guest a meal, or first to send a small gift to customers, to improve the trading turnover rate.

Each smart sellers know that the food is good or bad impact on the buyer. Any vendor with a client out to dinner done right, the ascendancy of a boss who is very insightful. He said customers come from far to come and eat there brains are not comfortable doing business?

Slightly Shi Xiaohui often affect a significant business. 1 Wujinjiaodian companies have Zengyi 10 dollars for small favors earn a huge amount of money. Where to persons, complimentary 10-dollar souvenir. I ask to the person in charge of the company, why should the money and simply give to others? He told me he was doing based on the following principle: for every person like petty advantages, but they absolutely do not want to for no reason no reason to accept other people's stuff, so they will fulfill their obligations to the attitude to participate in ordering, or even open mind to listen to each other's interpretation. Only in this way, they will find a well-deserved.

And all results are as he said: "Those who accepted a small favor for no reason people tend to tell ourselves and those who pretend to salesmen, because they are really interested in goods, only to come to this order will." But just a 10 dollars, so the original suspected mass audience into a positive. Inexpensive good food, a wonderful evening and a number of small favors is not bribery, provide the usual hospitality, nor is it a matter of moral hazard. Their purpose is to make buyers more open to signal the seller only. Meals are generous with spending liquor companies will simply increase sales difficulties. In contrast, refused to pay the seller, it is unwise.

Small favors for the seller if the buyer does not need such a product, do not necessarily suffer, the seller will not blame you, please rest assured. Petty salesmanship is only used to increase the emotional exchange, this approach is perhaps the moment will be good results, but soon will be for others to follow. Therefore, we must constantly change the way in turn to be winning.







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Sunday, July 25, 2010

VBScript MsgBox function



MsgBox Function
In the dialog box displays the message, wait for the user clicks the button, and returns a value that indicates the user clicks the button.
MsgBox (prompt [, buttons] [, title] [, helpfile, context])
Parameter
prompt
As the message displayed in the dialog box in the string expression. The maximum length of prompt is approximately 1024 characters, depending on the width of the characters used. If the prompt contains multiple rows, can separate the lines using a carriage return character (Chr (13)), linefeed (Chr (10)) or carriage return line feed combination (Chr (13) & Chr (10 )) separating each line.
Buttons
Numerical expression, is that the specified number and type of display button, the icon style to use the default button ID and message box style values combined. The values, see "Settings" section. If omitted, the buttons of the default value of 0.
Title
Displayed in the dialog box title bar string expression. If you omit title, the application name will appear in the title bar.
Helpfile
String expression that identifies the dialog box to help provide context-sensitive help file. If you have provided helpfile, you must provide the context. In the 16-bit system platform is not available.
Context
Numeric expression that identifies the Help file of help topics assigned to a context number. If you have provided context, you must provide the helpfile. In the 16-bit system platform is not available.
Set up
buttons parameter can have the following values:
Constant Value Description
vbOKOnly 0 display only the OK button.
vbOKCancel 1 Display OK and Cancel buttons.
vbAbortRetryIgnore 2 shows to give up, retry and ignore buttons.
vbYesNoCancel 3 shows that, if and Cancel button.
vbYesNo 4 Display is and whether the buttons.
vbRetryCancel 5 Show Retry and Cancel buttons.
vbCritical 16 shows the critical message icon.
vbQuestion 32 warning query icon.
vbExclamation 48 displays a warning message icon.
vbInformation 64 display information message icon.
vbDefaultButton1 0 the first button as the default button.
vbDefaultButton2 256 second button to the default button.
vbDefaultButton3 512 third button as default button.
vbDefaultButton4 768 fourth button as default button.
vbApplicationModal 0 Application Mode: The user must respond to the message box before continuing work in the current application.
vbSystemModal 4096 system model: the user response to the message box, all applications are pending.

The first group (0 - 5) is used to describe the dialog box button to display the type and number; the second group (16, 32, 48, 64) describes the icon style; the third group (0, 256 , 512) is used to determine the default button; and the fourth group (0, 4096) determines the message box. In these numbers to create buttons parameter values, each value can only access a number.
Return Value
MsgBox function has the following return values:
Constant value of button
vbOK 1 to determine
vbCancel 2 canceled
vbAbort 3 abandoned
vbRetry 4 Retry
vbIgnore 5 Ignore
vbYes 6 is
vbNo 7 No

Explain
When both helpfile and context, the user can press F1 key to view the context of the corresponding help topic.
If the dialog box shows the Cancel button, press ESC key and click Cancel has the same effect. If the dialog box contains a Help button, the dialog box is promising to provide a context-sensitive help. However, click the other button, it will not return any value.
When MicroSoft Internet Explorer use the MsgBox function, the title of any dialog box always contains the VBScript, so to distinguish between the standard dialog box.
The following example demonstrates the use of MsgBox function:
Dim MyVarMyVar = MsgBox (Hello World!, 65, MsgBox Example)''MyVar contains either 1 or 2, depending on which button is clicked.







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Wednesday, July 21, 2010

Wang Xin, senior vice president of Sohu: To seize the society, "Ma bar"


From 1999 into the Sohu, 6 years, Wang Xin from the public relations, marketing and sales departments to ensure the competent person in charge has been senior vice president of sales, she almost went through every step of Sohu growth and maturity of the brand. But Wang Xin did not see themselves as professional managers, she said: "I prefer to position themselves for the cause of the manager, I love entrepreneurship, I have a strong entrepreneurial culture complex."




Sohu senior vice president of Miss Wang Xin

EMBA entrance examination in the ability to comment on the self, Wang Xin for his comments is: relatively strong ability to think logically, to the innovations have great enthusiasm and the ability to actively participate in and love of the Classics.

Experience Sohu

Sohu was established in 1998. The next year, the inviting Sohu founder Charles Zhang, Wang Xin joined Sohu responsible for public relations, public relations is Sohu was one of the core sector. Since that time the Internet has just begun, we still do not understand the Internet, Sohu To set up soon in the case of lack of funds play brand awareness, public relations is an important means of communication.

In the early stages of Internet development in China, everyone curious about the new things are particularly like to hear the story of the Internet, business heroes. And Sohu, including Charles Zhang I also just created some of the Internet story, so to attract a lot of attention, while Wang Xin is also planning a number of activities to Charles Zhang into the foreground. Public relations and print media in conjunction with Sohu's popularity quickly hit out. Recall, Wang Xin said with a smile, "We were very lucky, by the way this story to Sohu's brand has been well spread."

However, with the more mature Internet markets, products, technology, business model must keep up; the same time enhance Sohu's popularity day by day, Sohu must be in good products and technologies based on the brand's reputation for more more attention. At this time relying on public relations has clearly not enough, Sohu's public relations department began to transition to the market, Wang Xin, Sohu began marketing fully responsible for the work: word of mouth marketing, event marketing, all sorts, with its own as an Internet marketing platform natural advantages, Sohu quickly became one of two major Chinese portals.

However, the Internet bubble finally burst. In 2001, the Chinese Internet market experienced winter, Sohu shares fell in the lowest point 6 when Mao money, companies need to change the predicament of income. The most difficult time in the company, Wang Xin converted to advertising sales. Sohu positioned as the media, so all the work, including resource matching the center of gravity are localized in the media, while traditional media revenue mainly from advertising, so this also led to the incomes of Shiyi Sohu ad-based. But when China's Internet market is very cold, customers of the Internet is relatively superficial knowledge, online advertising even harder to accept, so Wang Xin is one of the major tasks the education market, to tell customers what the Internet is, what Sohu, Sohu will do for you. Combined was not popular value-added business, advertising is the only source of income for Sohu.

Competition It was a personal capacity on their own era, Wang Xin, visiting clients one by one, introduce them to the Internet, introduced Sohu. When the Internet is getting warmer, Sohu is also the difficulty.

Today, advertising revenue has accounted for 70% of Sohu's total income. While traffic on most competitors can not compete, but advertising revenues are in no way inferior to competitors, which are all related to the efforts of Wang Xin.

Innovation and integration

The same as traditional advertising sales, maintaining customer relationships is the focus of network advertising sales, but the difference is that the Internet itself is always changing, always have something innovative to bring it up to share. So many years of work, Wang Xin has been stressed to her sales team in two words: innovation and integration.

"You always take things to bring the most innovative Internet client because the client is concerned for his knowledge of the Internet than we are certainly lagging behind a number, then we should introduce the latest Internet information to them, tell them how use this resource compatible with his own marketing. Furthermore, we need integration, such as our co-operation with the common 'MICE China' activities, in addition to Sohu's seven channels to do with our marketing department is also in co-ordination, forming a line interaction on the line to the Sohu platform into an integrated resource. "Wang Xin said.

Therefore, in Sohu's office wall you can see a great billboards that says Wang Xin of the sales staff of three requirements: Internet experts, industry experts, marketing experts, "sales staff to be very understanding of all our technical and products, in a deep understanding of the basis of these products up with customer references, and customers can put their marketing organically together, "Wang Xin explained," the only way to truly grasp the customer, achieve win-win. "Therefore, Wang Xin on her team are very proud to lead. Many large projects require front-end, mid and back office operations with three levels, inter-departmental cooperation, and sales are only the sales department can see that this is a contradiction. But Wang Xin said: "We have a very good incentive to encourage this matter of common good." But what kind of incentive mechanism, Wang Xin treat it as Sohu senior secret, and only say " this mechanism in the industry is very competitive. "

World Cup fates got tied

Turning to marketing ideas and Wang Xin did not hesitate to pop out saying: "Seize the community hemp bars," also means "to seize the social hot spot, to seize the excitement every heart, you need to pay attention to these people thinking, understanding what they want, you can find a good marketing tool to close them naturally, this natural sense of intimacy is very important. "she explained.

Look around in the summer of 2006, Germany is undoubtedly a "most thick hemp bars," Sohu will certainly not miss. More importantly, the World Cup audience and Internet use among males in good agreement. Thus, as early as late last year, Sohu began preparing for the World Cup - after Japan and South Korea World Cup 2002 Sohu has been tested on a small chopper.

As media, content is always the most important. In the World Cup, Sohu sent a team of front-line reports strong group and press to support foreign aid, and invited well-known player evaluation assessment for each ball game. Meanwhile, Sohu extensive cooperation with the above, the first use of the Internet multimedia technology to cover the event, that is, 64 games on the Internet to match the 4 minutes highlights of the game form the Internet TV show. The most eye-catching is the establishment of a World Cup blog Sohu Corps, sent a total of 11 grass-roots blog went to the World Cup in Germany reported that, through their reports to supplement the official reports Sohu, which makes the whole World Cup, the contents of the presentation is very attractive, " Our traffic is very good. "Xin Wang could not conceal his excitement.

But this is only a first step.

Cooperation with the World Cup, on the one hand to promote Sohu's brand, "On the other hand, as an Internet platform, a media, we hope to share the platform and the identity of the client's marketing to." Wang Xin said. A few months ago, Sohu began to communicate with customers and promotion of the famous Da divergent from customers, some long-suppressed "OCS" customers are also attracted by the World Cup debut.

Now, the World Cup-related advertising revenue already exceeded 4,000 million, while "Our goal is 5,000 yuan," Wang Xin confidence. Clearly, in addition to the return of the brand and traffic, Sohu is also a productive session in income. An event, a month's time, advertising to be 5,000 million, and Wang Xin led the combat team is evident.

In fact, since 2003, Sohu sports marketing was placed on the strategic level web development, cooperation with the World Cup is just one of the steps Sohu sports marketing. Under this strategy, the 2008 Beijing Olympics is more worth the effort to do Sohu project.

November 7, 2005, Sohu announced the 2008 Beijing Olympic Games sponsor status, became fully responsible for the content of the Beijing Olympics official website editing, technical support, and the whole process of the 2008 Beijing Olympic Games promotion. Currently, this site, you can already see that BOCOG and Beijing Municipal Government Beijing Olympic Games on real-time dynamic.

Perhaps this is a great opportunity to go beyond the competition. Wang Xin from the expression, it seems everything is under control.






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Tuesday, June 29, 2010

Apex Zune Video Converter Home Edition

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Sunday, June 27, 2010

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Sunday, June 20, 2010

WorldCup MP4 Converter


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Monday, May 31, 2010

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Tuesday, May 25, 2010

Audio Converter

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Also thanks to our program, you can easily convert protected WMA files into various audio formats, namely: mp3, aac, m4a. To get more information about DRM files conversion performed by our program,


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Monday, May 17, 2010

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Tuesday, April 20, 2010

AudioConverter Studio


If you are a music lover, take a close look at AudioConverter Studio. This program features two components most often used by music aficionados - a CD Ripper to rip tracks off Audio CDs and an Audio Converter that converts music files from one format to another. It also allows you to edit tags and set the audio file properties (Frequency, Bitrate, Mode, etc.) The two features in the program you will like most are direct CD to MP3, OGG, FLAC, MPC or WMA ripping (though you can opt for .WAV files as well) and CDDB support. CDDB is a free online database that contains information about virtually all music albums released. This data can be automatically exported to id3 tags, meaning you do not have to enter all this information manually. Importantly, the program preserves MP3 or WMA tags when converting a higher quality file to the lower quality one and supports ID3v1 and ID3v2 tags. It supports MP3 to WMA, WMA to MP3, MP3 to WAV, WAV to MP3, WAV to WMA, OGG to MP3, MPC to MP3, WMA to OGG, FLAC to MP3, APE to MP3 and WMA to MP3 conversions. The process is almost instantaneous, a significant advantage for users whose computers aren't very advanced. People who use the program and industry professionals alike are frequently surprised by how fast AudioConverter Studio works.
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Thursday, April 15, 2010

Merry OGG MP3 ID3 Tag to Midi Ripping


Merry OGG MP3 ID3 Tag to Midi Ripping - You can edit the title, artist, album, year, genre and comment information of your files. Merry OGG MP3 ID3 Tag to Midi Ripping is an easy-to-use tool to convert your audio CD to MP3, WAV, WMA and OGG file. Merry OGG MP3 ID3 Tag to Midi Ripping copies the audio digitally-not through the soundcard-which enables you to make perfect copies of the originals. Merry OGG MP3 ID3 Tag to Midi Ripping support FreeDB function and you can get track title, artist, and album information. Spported conversions include: CD to WAV, MP3, WMA, and OGG; P3/WMA/OGG/WAV/AIF/VOX/MP2/MPC/G.72x/AU/RAW to MP3/WMA/OGG/WAV; WAV/MP3/WMA/OGG to CD burning, WAV/MP3 Compression, and two-way conversions among MPEG-1, MPEG-2, AVI, WMV, and ASF for video. MPEG options are available for VCD, SVCD, and DVD compliant output. DVD shrink functionality is also present. When converting from audio CD, track information can be dynamically downloaded from the CDDB and used to automatically name saved files.



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Sunday, April 4, 2010

1ST SoundTaxi Professional

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Monday, March 29, 2010

Merry MP3 RM CD-R to Audio Player


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Sunday, March 21, 2010

AlltoDVD MPEG to FLV



AlltoDVD MPEG to FLV is a All-in-One powerful tool. Convert all popular video and audio formats to Youtube video, swf or flv to video, such as avi, mpeg, 3gp, mp4, mov, it offers the solutions to problems that many other flash to video converting tools cannot solve, such as video and audio asynchronization, loss of frames, audio distortion, the process of alpha channel, and the process of both internal and external Flash video(flv). With the leading audio and video codec, AlltoDVD MPEG to FLV lets you easily and fully enjoy the original effects of your Flash files on your PC, iPod, PSP, Zune, iPhone, DVD players and Youtube Video, Google video, Myspace Video. In conclusion, with easy-to-use interface, fast converting speed, powerful functions.



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Saturday, March 20, 2010

Professional VOB to AVI Mobile M4V


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Friday, March 19, 2010

AudioSlimmer


AudioSlimmer is an easy-to-use audio converter, useful to create Windows Media Audio 8 files from your existing MP3s or WAVs. It can also be used to extract WAVs from MP3s, to play music and to manage the files. AudioSlimmer provides files group conversions and enables to extract specified sections from audio files. Advanced ID3Tag editor for MP3 and WMA files included, also provides functions for the automatic file rename using the ID3Tag information. AudioSlimmer produces WMA files, encoded using the revolutionary Windows Media Audio 8 format, that provides: - CD-Quality Audio at half the size of MP3 - WM Audio 8 encoding captures more of the original WAV audio file than MP3 or Real Audio 8. The WMA files can be played using Windows Media Player 7 and 6.4 for Windows and Mac. Winamp and all the consumer devices that support Windows Media Audio today already support Windows Media Audio 8 and require no technology upgrade. Supported file formats: MPEG-1 Layer3 (MP3), WaveAudio (WAV), Windows Media Audio (WMA). Some features of AudioSlimmer : - conversion of MP3 files to WM Audio8 format - conversion of WAV files to WM Audio8 format - decoding of MP3 files to WAV files - automatic detection / manual setting of audio quality
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Thursday, March 11, 2010

AVS Audio Tools tunny


This audio software suite includes 10 smooth-in-use and handy applications for audio processing! Record audio, burn and create audio and MP3 CDs, rip and exact-copy audio discs, mix your own music, create your own ringtones with various effects and upload it then, record iRadio, convert audio.

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Friday, March 5, 2010

Merry CD AC3 MP3 ID3 Tag to WAVE Editing


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Tuesday, January 12, 2010

Apex PPC Video Converter

Apex PPC Video Converter is designed to meet all your needs of convert any popular video to Pocket PC Extremely fast conversion speed and friendly user interface let you convert video files between many formats with ease. The powerful features and It's free make Apex PPC Video Converter an affordable and powerful video conversion solution on personal computer.

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